Radek Jelinek, President of Mercedes Benz Italia, celebrated that the team had a successful weekend at the E-Prix in Rome, the scene of the third and fourth Round of the first season of Formula E as the FIA World Championship.
“It was a successful weekend. After Formula 1, which we entered many years ago, also achieving important results, the transition to Formula E is a logical and natural step not only because it has now become an internationally recognized motorsport championship, but also because of the development of the know-how of companies,” said Jelinek.
“It is important to transfer sports technology to business assets. Everything falls within our ‘Ambition 2039’ strategy, thanks to which we will become a Carbon Neutral company from that date,” he added.
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The Mercedes boss estimates that in 2022, the production of the factories will become Carbon Neutral, having as a clear and strategic roadmap that makes sustainability and electrification its fundamental pillars.
Plans
The strategy announced by the brand contemplates the redefinition of the product portfolio and the communication itself to offer a new luxury experience, increasingly electric, software-based and, of course, sustainable.
Strategic are also the new EVA (Electric Vehicle Architecture) platforms, dedicated to higher-segment cars and MMA (Mercedes-Benz Modular Architecture), designed instead for compact and midsize cars.
Starting in 2025, strong contribution margins have been targeted for all new architectures thanks to high trade-off, controlled investments, and continued declining costs for battery systems. By 2030, the portfolio of electrified xEVs will gradually expand, reaching a share of more than 50% of total products.
Many more models will enrich the electric vehicle portfolio thanks to the second new dedicated electric platform, the Mercedes-Benz Modular Architecture (MMA), designed for compact and midsize cars.
Investment and planning
Mercedes-Benz will transfer even more resources and expertise to electrical product development and invest in new technologies and drivers to accelerate electrical range and efficiency.
Attention will also focus on the sub-brands: starting this year, electrification will in fact become an increasingly distinctive element of Mercedes-AMG performance.
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Mercedes-Maybach will also pursue global targets, doubling volumes and going electric, just like the legendary G-Class, which will increase its production capacity and enter the era of zero-emission mobility.
Under the EQ brand, Mercedes-Benz will continue to attract a new audience with cutting-edge high-tech products. In the area of automotive software, the debut of the proprietary operating system MB.OS, developed in-house, is expected to launch in 2024.
Written by I Jhonattan González
