The trust placed by Formula E in the E-Prix of Jakarta, Indonesia, paid off significantly for the electric single-seater series, which saw how a large number of fans, in addition to filling the circuit, left a total tuning to the day.
When it was announced that the city was going to organize the race, both authorities and promoters of the event had to deal with strong criticism due to the use of resources for the race. Also, the complicated terrain where the urban layout was built represented a major difficulty.
However, at the most critical moment, the Formula E Director, Alberto Longo, expressed his unrestricted support to the organization, assuring that the event was being carried out with total transparency, and even opened the door to a possible investigation.
After the race, which ended with a victory for Mitch Evans and Jaguar Racing, the series offered a balance that resulted in 13.4 million live viewers.
Broadcast Media
The significance of the race was highlighted by the broadcast on Indonesia’s leading free-to-air channel, RCTI, in a new broadcast partnership with MNC Group starting this season.
In addition, highlights from the Jakarta E-Prix have been viewed more than 1.2 million times on YouTube and the race week content across all social media platforms totals more than 22.6 million impressions, surpassing all season milestones to date.
On these outstanding figures, Formula E Media Director Aarti Dabas noted that one of the reasons is that the unique race format attracts large numbers of motorsport fans in Indonesia.
“The Jakarta E-Prix made history twice as our first race in Indonesia and for attracting the largest live audience in a single market. This has set a new standard for live broadcast coverage of Formula E and, as we continue to grow as a world championship, we look forward to further unlocking the potential for live audience growth in our more than 150 international television markets,” he explained.
Since its inception in 2014, Formula E has made strategic moves to bring its races to every corner of the world, through partnerships with television channels and digital media that viralize the content offered by the tournament.
