Extreme E announced through an official statement the latest partnership with Project Everyone, which aims to raise awareness to achieve sustainability goals globally, besides sticking to the principles of ‘running for a purpose’ in order to make a positive change and impact.
Project Everyone is a non-profit agency created to spread information and educate people about the United Nations Sustainable Development Goals (SDGs). This program is responsible for preparing content, promotional campaigns, information and events that convey a story and encourage people to join in the adoption of sustainable practices.
It was co-founded by Richard Curtis, film director and screenwriter, to increase civil participation for sustainable actions by harnessing educators, philanthropists, activists and politicians. Now, with Extreme E’s participation, the campaign logo will be displayed during the Jurassic X Prix, the final event of the season, by all nine teams involved in the series.
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“We are delighted to be working alongside Project Everyone, who share our view that we must take impactful action if we are to tackle the climate crisis. Having the Global Goals wheel on every ODYSSEY 21 fully electric by the end of season 1 is significant and symbolic. We must all work together to meet these Global Goals and ensure we create a sustainable future for all,” said Alejandro Agag, CEO and founder of the category.
The logo representing the Global Goals sets out the 17 goals designed to create a green landscape, eradicate extreme poverty, combat accelerating climate change and reduce inequality. “Our championship has shown that solutions are available and must be implemented on a global scale if we are to have any chance of succeeding and saving the planet,” continued Agag.
About Project Everyone
Project Everyone, a global partner of the United Nations for the promotion and dissemination of the SDGs, seeks to put the power of communications behind the Sustainable Development Goals, also known as the Global Goals. Its members describe themselves as a non-profit agency comprised of a dedicated team of activists and communicators who sit at the heart of a global network of civil society organizations, private sector partners, brands, governments and UN agencies.
Written by | Ronald Ortega
