Red Bull has built a commanding presence across the global sports arena, ranging from Formula 1 and football clubs to extreme sports events. In recent years, the company has also taken meaningful steps toward environmental responsibility, striving to align with growing climate concerns.
In Formula 1, its racing team has achieved top FIA environmental certification, becoming the final team in the sport to earn the three-star accreditation. The Red Bull Ring racetrack has implemented a sweeping sustainability strategy, including renewable energy installations, waste reduction, sustainable mobility solutions, and educational partnerships.
In team sports, EHC Red Bull München, the German ice hockey club, aims to reach climate neutrality by 2040. The organization has adopted recycled-yarn jerseys made in the EU, expanded the use of buses and trains for team travel, introduced electric and hybrid vehicles into its fleet, and moved into the largely self-sufficient SAP Garden arena.
At the corporate level, Red Bull promotes a “Green Production Guideline” to help reduce emissions in content and event production, aiming for sustainability to become a core planning concern with tangible, actionable steps. The company also emphasizes recycling and aluminum can lifecycle improvements, notably through ECO Coolers and carbon and energy reduction efforts.
Other initiatives hint at the emerging “sports-for-climate” culture. ‘Red Bull ClimateX Sports’, for instance, blends extreme sports with the message of climate resilience, showcasing how athletes and environments adapt under environmental stress. Red Bull also sponsors events that promote environmental awareness and supports athletes advocating for sustainability.
Together, these efforts illustrate Red Bull’s growing recognition that its sporting footprint must be matched by environmental stewardship—yet the company still faces scrutiny and must deepen its commitments to achieve lasting impact.
