eSkootr Championship unveiled Lady Leshurr, DJ Anz and DJ La La as the three artists who will be performing in London during the category’s official debut. Attendees of the event will be treated to a full show that will go beyond the race itself, when a new sustainable sport kicks off on Saturday, May 14.
Fans with tickets for that day will have access to the event in southeast London, which will follow the official presentation of the category’s first podium. The four-hour music show will be part of eSC’s consolidated race day schedule.
“The action culminates with eSC – The Party and we are excited to be working with Lady Leshurr, DJ Anz and DJ La La, who will provide entertainment throughout this fantastic experience, a lifestyle event with racing at its heart,” said Hrag Sarkissian, Co-Founder and CEO of eSkootr Championship.
Qualifiers, quarter-finals, semi-finals and the grand final in the evening will all take place on the same day with considerable gaps between rounds, making it easy for fans in the British capital to enjoy the food stalls, festive atmosphere, the sporting event itself and the closing music.
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“The race, track layout and event format have been designed to provide the best up-close experience for the spectator. With the eSC races in heat format, spectators will also have the opportunity to move around without missing any of the action, having full access to our on-site activities and entertainment,” finished Sarkissian.
eSkootr Championship Objective
With well-known personalities as part of the project, eSkootr Championship plans to promote sustainability through a new sport that will use a scooter as a vehicle to highlight the positive aspects of micro-mobility. At the same time, highlighting safety aspects will also be part of the category’s focus, without neglecting the passion for racing.
Lucas di Grassi is listed as Co-Founder and Sustainability Ambassador. Alongside the Formula E driver, eSC has developed a plan for the first season of the electrified scooter division to tour the United Kingdom, Switzerland, France, Italy, Spain and the United States.
Written by | Ronald Ortega
