Formula E reached one million followers on TikTok, a milestone that represents a 235% increase since the start of season 10, with more than 700,000 new followers.
TikTok has become the online social destination for interacting with a younger and more diverse audience through dynamic and creative content, making it an essential tool for connecting with the next generation of Formula E fans.
The one million follower milestone is the result of Formula E’s dedication to expanding its digital presence and interacting with a younger demographic.
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Formula E has captivated TikTok audiences with its unique combination of racing content, behind-the-scenes footage and innovative use of the platform.
The 235% growth in followers highlights Formula E’s commitment to leveraging social media to connect with fans and its core values of sustainability, innovation and technology.
By the Numbers
Formula E’s global fan base now boasts nearly 400 million followers, with 11 teams and 22 world-class drivers on the grid, and is a destination for the best motorsport talent on the planet, including the Jaguar TCS Racing, Nissan Formula E, TAG Heuer Porsche Formula E Team and NEOM McLaren Formula E Team.
The popularity of the sport has skyrocketed during season 10, attracting more spectators than ever before. Several track records have also been broken in Season 10, including the fastest top speed in a race, the fastest average lap speed, more race leaders than ever before and triple-digit overtaking in most races.
Formula E continues to innovate and lead the way in motorsports, and the milestone of one million followers on TikTok establishes Formula E as one of the most exciting and cutting-edge global racing championships.
