Formula E has announced its integration into the Asphalt 8: Airborne video game with the launch of its GEN2 race car, through the Asphalt special edition, for the game’s 6 million monthly active users.
The category detailed in a statement that users will be able to race the all-electric championship GEN2 car on its Rio de Janeiro track through March 25, 2024.
This is the first of three limited-time Formula E events in Asphalt 8 this year, with the GEN2 playable on Asphalt 8’s ‘Munich Subway’ and ‘The Great Wall’ tracks in May to coincide with Formula E races in Berlin and Shanghai, respectively.
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How to Play
Available for mobile devices and PC, participants will compete in challenges, going head-to-head on exaggerated tracks with boosts, ramps and multiple routes to the finish line. Complete enough challenges in all three events and players will unlock the GEN2 car permanently.
Sanjay Shivaram, Formula E’s Director of Strategy and Media Program, noted that the release of the GEN2 car in Asphalt 8 brings the gaming community and Formula E fans one step closer to the action and excitement of electric racing.
“Formula E’s unique combination of the most competitive wheel-to-wheel racing in iconic city centers comes to life in a completely different dimension in this game,” he said.
“Given our increasingly young, curious and digitally savvy fan base, this initiative is more than just a gaming experience; It’s an opportunity to create additional avenues for fans to connect and immerse themselves in the sport,” he added.
For his part, Igor Antonov, Gamelot’s Vice President of Live Gaming, stressed that the company believes there is a hero everywhere, waiting to be unleashed into virtual worlds.
“We are delighted to present Formula E, a championship with a mission that also offers plenty of thrills along the way. I can’t wait for our fans to dive into this experience in Asphalt 8 and enjoy every bit of the action,” he stressed.
Asphalt 8, first launched in 2013 by Gameloft, is the tenth major game in the Asphalt series, with 500,000 daily active users.
