From the moment of announcement, Extreme E has not stopped to be known, grow and promote its brand that seeks to combat climate change. After just four races another award has arrived, this time from the Broadcast Sport Awards, who recognized the work of the series rewarding their efforts as the best Sports Production of the Year.
These awards are held at the JW Marriott Grosvenor House Hotel in London, which aim to recognize the most creative examples, highlighting digital and broadcast content.
“We are more than proud to win this award… “We set out to do things very differently from the start, to create a ground-breaking sports product, coming live from some of the remote places on the planet, all using sustainable innovation. We’ve built a sport for purpose which is going to make a real difference”, said Ali Russell, Chief Marketing Officer at Extreme E. In addition, a few weeks ago the category won the Sustainability Award presented by the Leaders Sports Awards at Twickenham Stadium.
However, the good news does not end there, because from the electrified division say that now is the time to continue growing. Aiming beyond and raising expectations has become an obligation, taking into consideration that it is just going through its first campaign, which means that its message has managed to permeate in a positive and forceful way.
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Another Award for Extreme E
After passing through Saudi Arabia, Senegal, Greenland and Italy, Extreme E took its message to the world through All3Media Aurora Media Worldwide and North One, official broadcasters of the category, bringing to many homes the excitement of racing, the commitment to advocate for better behavior towards the planet by promoting the use of clean energy and habits.
In addition, the Legacy Programs are also an important part of this, as they bring together a group of scientists and people dedicated to proposing ideas and implementing solutions to reverse the effects of climate change. There, drivers from the Extreme E grid are constantly participating, which must surely inspire thousands of people after seeing their idols contributing their grain of sand.
“As well as our production agencies at Aurora Media Worldwide and North One, I would like to give huge credit to NEP, Al Kamel Systems, Interstate Creative Partners and MPA Creative who have supported so well behind the scenes. This wouldn’t happen without the hard work and dedication of this very talented group.” Russell concluded.
Written by | Ronald Ortega
